Maudy Ayunda's Instagram language style : A Sociolinguistics study

Kaesari, Yuani Nurdwi (2024) Maudy Ayunda's Instagram language style : A Sociolinguistics study. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text 1_cover.pdf Download (356kB) | Preview
Preview	Text 2_abstrak.pdf Download (457kB) | Preview
Preview	Text 3_daftarisi.pdf Download (370kB) | Preview
Preview	Text 4_bab1.pdf Download (473kB) | Preview
	Text 5_bab2.pdf Restricted to Registered users only Download (874kB) | Request a copy
	Text 6_bab3.pdf Restricted to Registered users only Download (408kB) | Request a copy
	Text 7_bab4.pdf Restricted to Registered users only Download (859kB) | Request a copy
	Text 8_bab5.pdf Restricted to Registered users only Download (355kB) | Request a copy
	Text 9_daftarpustaka.pdf Restricted to Registered users only Download (387kB) | Request a copy

Abstract

This research focuses on analyzing language styles incorporated in Maudy Ayunda’s Instagram captions. Two objectives of this research are: 1) to find out the social contexts of Maudy Ayunda’s Instagram captions, and 2) to explain how Maudy uses the types of language styles in her Instagram captions. Thus, two main theories were used to conduct the analysis of social context and the types of language styles incorporated in the captions. Janet Holmes’s (2013) theory of social context was used to determine the social context in captions based on four aspects: 1) the participants, 2) the setting, 3) the topic, and 4) the function. The theory by Martin Joos (1967) was used to determine the types of language styles in the captions, including 1) frozen style, 2) formal style, 3) consultative style, 4) casual style, and 5) intimate style. This research used the descriptive qualitative method to comprehensively investigate the data. The four aspects of social context that were found in the captions significantly impacted the use of language style. Thus, within the 45 data that were found in the captions, 11 data were identified to belong to formal style, 3 data belong to consultative style, 14 data belong to casual style, and 17 data belong to intimate style. The most frequently used and dominant language style was the intimate language style. Furthermore, the analysis of data provides a conclusion that Maudy Ayunda effectively shifts her language style according to the social context in her Instagram captions to maintain her impression management as a public figure.

Actions (login required)

View Item