Lusiana, Lucky (2024) Pengaruh citra politik terhadap elektabilitas Partai Kebangkitan Bangsa (PKB) pada generasi Z pemilu 2024 di Kota Bandung. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
The National Awakening Party/Partai Kebangkitan Bangsa is an Islamic-oriented party associated with the Nahdlatul Ulama group. It enjoys substantial support from the Islamic community and strongly upholds the value of religious tolerance. In this era, most voters belong to the Zillennial generation. This study aims to determine the effect of the PKB party's political image on its electability among Generation Z in Bandung City. The theories used in this study are political image theory and electability theory. The method used in this research is quantitative. The results of this study indicate that the Zillennial generation is still hesitant to vote for the PKB party. They believe that the PKB is still lacking in conducting political communication that resonates with all groups. This conclusion illustrates that PKB's political image has a significant influence on the party's electability among Generation Z in Bandung City. The party's personality and reputation play an important role in shaping the younger generation's perception of the party, which in turn affects their decision to vote for PKB in the next election.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | PKB; Citra Politik; Elektabilitas Partai; Generasi Zillenial |
| Subjects: | Political dan Government Science > Education of Politics Political dan Government Science > Political Situation and Condition in Indonesia |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik |
| Depositing User: | Lucky Lusiana |
| Date Deposited: | 10 Sep 2024 23:55 |
| Last Modified: | 10 Sep 2024 23:55 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/97512 |
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